About

New York native John Goodman has been in the floral and design industry for nearly 18 years. He graduated from Fashion Institute of Technology degree in fashion design and merchandising. He soon found floral design was a perfect way to combine his love of arts and nature. John is trained in horticulture at New York Botanical Garden and apprenticed under some of New York City's lead floral and event designers. Working with high end clients and designers gave him the knowledge and experience to open his own company JL Goodman LLC. Where he and his team specialize in event production, interior design, floral and creative Concepts. His work can be found in the pages of Vogue, Martha Stewart, New York Curbed, Aphrochic and Celebrating the legacy of the black home book.